Infographic: How Affirm complements a private label credit card
If a retailer offers Affirm’s pay-over-time option at checkout side-by-side with the store’s private label credit card (PLCC), how might it affect sales and buying behavior? We tested this recently with shoppers on a retail site that offered both Affirm and a PLCC at checkout.
![Infographic: How Affirm complements a private label credit card - Image 1](https://images.ctfassets.net/4rc1asww3mw7/1ab9YofMeTJNobdpGKa667/884dc60975e7d17a23bcec20be0b4980/Infographic__How_Affirm_complements_a_private_label_credit_card_-_Image_1.jpg?w=1554&h=881&fl=progressive&q=85&fm=jpg)
![Infographic: How Affirm complements a private label credit card - Image 2](https://images.ctfassets.net/4rc1asww3mw7/2xv2E9jclkAiKwxVScs4jX/9acbbe4ba1e6b021b3b91b2a5dfde141/Infographic__How_Affirm_complements_a_private_label_credit_card_-_Image_2.jpg?w=1555&h=881&fl=progressive&q=85&fm=jpg)
![Infographic: How Affirm complements a private label credit card - Image 3](https://images.ctfassets.net/4rc1asww3mw7/30aDrIGMfRtzATVy7VZdyn/f0092c7d3ca3476e5c17701bab25745e/Infographic__How_Affirm_complements_a_private_label_credit_card_-_Image_3.jpg?w=1549&h=881&fl=progressive&q=85&fm=jpg)
![Infographic: How Affirm complements a private label credit card - Image 4](https://images.ctfassets.net/4rc1asww3mw7/7AafsfPQX02FSGPUiWwRyY/e423a1278dbf9254cdc0ed6e57469db1/Infographic__How_Affirm_complements_a_private_label_credit_card_-_Image_4.jpg?w=1555&h=881&fl=progressive&q=85&fm=jpg)
Read the full research report to discover more about how Affirm can complement a PLCC. To learn how Affirm’s pay-over-time solutions may help your business, visit our site.
*Assumes 100% of people who applied for PLCC would have been approved.
NOTE: Survey of 627 Affirm shoppers conducted between 2/5/19-2/10/19 and 2/22/19-3/1/19, resulting in a 95% confidence level.