Infographic: How Affirm complements a private label credit card

If a retailer offers Affirm’s pay-over-time option at checkout side-by-side with the store’s private label credit card (PLCC), how might it affect sales and buying behavior? We tested this recently with shoppers on a retail site that offered both Affirm and a PLCC at checkout.

Infographic: How Affirm complements a private label credit card - Image 1
Infographic: How Affirm complements a private label credit card - Image 2
Infographic: How Affirm complements a private label credit card - Image 3
Infographic: How Affirm complements a private label credit card - Image 4

Read the full research report to discover more about how Affirm can complement a PLCC. To learn how Affirm’s pay-over-time solutions may help your business, visit our site.

*Assumes 100% of people who applied for PLCC would have been approved.

NOTE: Survey of 627 Affirm shoppers conducted between 2/5/19-2/10/19 and 2/22/19-3/1/19, resulting in a 95% confidence level.

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Payment options through Affirm are provided by these lending partners: affirm.com/lenders. Your rate will be 0–36% APR based on credit, and is subject to an eligibility check. Affirm Pay in 4 payment option is 0% APR. Options depend on your purchase amount, may vary by merchant, and may not be available in all states. A down payment may be required. For example, a $800 purchase could be split into 12 monthly payments of $72.21 at 15% APR, or 4 interest-free payments of $200 every 2 weeks. The Affirm Money Account is held with Cross River Bank (CRB), Member FDIC. Affirm is not an FDIC-insured bank. FDIC insurance covers accounts held with CRB in the event of a CRB failure. California residents: Affirm Loan Services, LLC is licensed by the Department of Financial Protection and Innovation. Loans are made or arranged pursuant to California Financing Law license 60DBO-111681. The Affirm Card is a Visa® debit card issued by Evolve Bank & Trust, Member FDIC, pursuant to a license from Visa U.S.A. Inc. The Affirm Card is not available to residents of U.S. territories. Affirm, Inc., NMLS ID 1883087. Affirm Loan Services, LLC, NMLS ID 1479506. For licenses and disclosures, see affirm.com/licenses.