Consideration accelerators

Drive consideration when you increase your customers’ purchasing power

Empower your customers to buy exactly what they want with customized solutions that make any item, at any price point, fit their budgets.

three people shopping for a matress

Consideration accelerators

Create more purchasing opportunities for customers with merchandising features like prequalification and dynamic price messaging—helping you drive conversion and average order value.


Show customers how much they’re able to spend through a simple prequalification process that boosts AOV.

Personalized messaging displays your customer’s purchasing power
A prequalification countdown timer increases urgency to purchase
A built-in calculator shows estimated payment options for any purchase amount, allowing for per-product customization based on expected spend
Highlighted terms like 0% APR make purchases more attractive

Dynamic price messaging

Alleviate sticker shock by reframing prices as affordable payments with flexible terms, tailored for each customer and product. 

Once a shopper prequalifies, customized payment options automatically update to reflect specific prices and terms—per product and for their whole cart. 

Affirm dynamic price messaging on a product details page

Affirm’s solutions open up new revenue opportunities

Illustration of a chair in a browser with a checkmark

Boost purchase intent

Showcase increased purchasing power early on. Remove price as a barrier.

Illustration of a bag and watch

Promote bundling and add-ons

Give your customers the flexibility to make their perfect purchase. Affirm partners have reported an 85% AOV lift.

Illustration of bags ranging from small to large

Increase conversion

Personalized messaging gives customers convenient reminders of their expanded purchasing power at every touchpoint.

Let Affirm help you reach your goals

Resources to help you make your decision

Case study

'A little more joy': How Layla is driving sales in the crisis

Layla's average order value is up 22% for sales with Affirm since the beginning of March.

Blog post

How high-AOV, low-repeat retailers stay competitive

As digital marketing costs continue to rise, retailers of high-cost, low-repeat merchandise—such as mattresses and sofas—have to get creative to make sure business keeps growing.

Blog post

How Affirm can help you achieve 4 essential merchandising goals

Adding Affirm’s pay-over-time solution to your checkout flow can be a modern lever to help meet 4 important sales objectives.

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