Ninja Transfers × Affirm

(Affirm in use since October 2024)

About Your Business

Ninja Transfers is a fast-growing leader in Direct-to-Film (DTF) transfers, supporting small creators, crafters, and apparel decorators with industry-leading print quality, same-day production, and vibrant, full-color transfers. Ninja empowers customers with reliable fulfillment and creator-first tools.

The Challenge

As Ninja Transfers expanded, customer behavior shifted toward larger gang sheets, bulk DTF orders, and high-volume restocks. Many creators wanted to scale but faced budget tightness during peak seasons or when transitioning from smaller craft workflows to higher-volume apparel production. These budget constraints led to stalled carts, abandoned checkouts, and missed opportunities for customers eager to grow.

The Solution

Introducing Affirm at checkout (October 2024) provided creators with a flexible, low-friction way to access the higher volumes they need. Affirm allowed customers to confidently increase order size, experiment with new product lines, and manage inventory more predictably, all while reducing the hesitation that typically accompanies large cash-outlay purchases

The Results

Within the first year of using Affirm, Ninja Transfers saw meaningful improvements across key purchasing behaviors:

  • 13% lift in conversion rate, particularly among repeat buyers.

  • 17% increase in AOV, driven by customers ordering larger gang sheets and adding additional designs or color variants.

  • 22% higher checkout completion rate for carts above $175, a common threshold for bulk transfers.

  • 10.4% of all Ninja Transfers customers selected Affirm as their preferred payment method, signaling strong alignment with creator workflows and purchasing cycles.

The partnership enabled customers to scale more confidently, strengthened loyalty among buyers, and contributed to sustained growth across Ninja’s rapidly expanding ecosystem (Ninja Transfers, Ninja POD, Ninja Blanks, etc.).

Payment options through Affirm are subject to an eligibility check and are provided by these lending partners: affirm.com/lenders. Options depend on your purchase amount, and a down payment may be required. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Financing Law license. For licenses and disclosures, see affirm.com/licenses.