Affirm powers pay-over-time solution for Wix e-commerce platform

Affirm is partnering with Wix, a global leader in website creation, to give hundreds of thousands of U.S. merchants on its platform a way to offer customers flexible payments.

This good news comes as the holiday season is kicking into high gear, and more shoppers are choosing to buy now and pay later (BNPL). This trend is poised to grow—54% of U.S. consumers are interested in using BNPL in 2021—and our partnership with Wix lets merchants capture more of these sales.

With this partnership, U.S. merchants on the Wix platform can now add Affirm as a payment option so their customers can pay at their own pace. The online retailers will be able to integrate Affirm into their checkout flows in about an hour, and then offer customers flexible payments—with no hidden or late fees.

In addition to the easy integration, Affirm’s benefits for merchants include:

  • Up to an 85% lift in average order value (AOV)

  • +20% repeat purchase rate

  • Increased customer conversion

The versatility of Affirm’s solution works for all price points: Flexible terms are based on cart size or item value. Merchants can offer 4 biweekly interest-free payments on smaller purchases ($50 minimum) or monthly installments (between 3–36 months, with or without interest) on more expensive buys.

The transaction is simple and transparent: Shoppers who want these flexible payment options can choose to pay with Affirm at checkout. After keying in a few quick pieces of info, approved customers select their payment plan and confirm their purchase. They know up front exactly what they’ll pay, and that amount will never change.

Eligible U.S. Wix merchants that offer pay-over-time options don’t have to worry about collecting payments from customers. They receive the full purchase amount—minus fees—from us up front, and we handle collecting payments from customers.

“We’re excited to bring Affirm’s honest and transparent pay-over-time solutions to the Wix network of merchants and its millions of customers,” said Silvija Martincevic, Affirm’s Chief Commercial Officer. “With this partnership, we enable Wix merchants to reach new customers—especially Gen Z and millennial shoppers—who prefer a more flexible way to pay that is free of hidden fees and fine print.”  

Since 2012, Affirm has helped more than 6,500 merchants accelerate growth and overall sales. No matter your industry, we have a pay-over-time solution to help your business drive sales.

Learn more about how Affirm can increase sales for your business.

Payment options through Affirm are provided by these lending partners: affirm.com/lenders.

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