In September 2024, we unlocked a powerful new way for your eligible customers to pay by making Affirm available within Apple Pay, online and in app, on iPhone and iPad.(1) This gives millions of shoppers the flexibility they want, right inside the payment experience they already know and trust. For our merchant partners, it's a new revenue driver that's automatically enabled if they already accept Apple Pay—no work required.

Millions of merchants have already benefited from Affirm's installment plans being available within the Apple Pay flow. Our data shows a clear and powerful insight: when this feature is automatically enabled, merchants who proactively message its availability have seen dramatically better results. We've identified two proven strategies to maximize your impact.

Approach 1: Highlight Affirm on Apple Pay early in the shopping journey

A leading U.S. footwear and apparel retailer highlighted Affirm on Apple Pay across both product detail and checkout pages. These placements combined with a limited-time offer, such as 0% APR financing with clear “as low as" messaging, drove impressive results(2):

• Achieved nearly 4x higher sales

• Increased Average Order Value (AOV) by ~15%

• Boosted conversion by 5 percentage points

This case study is also available in video form here.

Even without a limited-time only offer, highlighting Affirm on Apple Pay earlier in the consumer journey pays off. A major consumer electronics retailer simply included Affirm on Apple Pay messaging on product detail and checkout pages, driving a significant shift in consumer behavior(3):

• Lifted sales by ~15%

• Grew completed checkouts by 20%

• Attracted more high-value customers, increasing the share of shoppers with high credit scores (Prime and Super Prime) by 8 percentage points

Approach 2: Targeted Marketing

A national luxury department store leveraged dedicated emails, their top-performing channel, along with a strong offer (0% APR) to encourage existing Affirm users to try Affirm on Apple Pay. This targeted approach delivered strong returns(4):

• Increased sales by over 40%

• Increased Average Order Value (AOV) by ~10%

• Boosted conversion by 8 percentage points

Put Our Insights to Work for You

The data is clear: simple, strategic promotion drives significant growth. Our most successful partners are leveraging these insights right now.

To get started, visit the Merchant Resource Center to download the Affirm on Apple Pay marketing kit, complete with ready-to-use assets for your site and email campaigns.

For a personalized strategy, contact your Client Success Manager. Let's unlock your next stage of growth, together.

FOOTNOTES

(1) Software requirements apply and may not be available in all markets. May not be available for all types of purchases, such as subscriptions and recurring transactions and is subject to an eligibility check.

(2) Internal Analysis Date: Default Financing Program w/ no upfunnel messaging (09/30/24 - 10/21/24) vs Enhanced Financing Program with upfunnel messaging (10/23/24 - 11/13/24). Note that users must apply and be approved in order to see a 0% APR offer. Results do not control for seasonality. Results may vary.

(3) Results based on pre / post internal funnel analysis comparing metrics from the merchant’s financing program with no upfunnel messaging (6/30/25-7/20/25) vs. the financing program with upfunnel messaging (7/21/25-8/10/25). Results may vary.

(4) Results based on pre / post internal funnel analysis comparing metrics from the merchant’s enhanced financing program (4/2/25-4/8/25) vs. the enhanced financing program with marketing email support (4/11/25-4/17/25). Note that users must apply and be approved in order to see a 0% APR offer. Results may vary.