Affirm partners go beyond to ease the coronavirus crisis
In early February, the Affirmation 2020 conference challenged our retail partners to “go beyond” this year. But nobody expected that to include managing through a global health and economic crisis.
We and all of our partners have been challenged in unexpected ways by the coronavirus pandemic. We’ve all had to make sacrifices and painful choices, and we’ve seen business take a hit.
But we’re seeing many of our retail partners go beyond in ways that inspire and give us hope. Their efforts are lifting up the first responders, medical professionals, and others who are on the front lines, helping us all get through this.
Here are just some of the ways our partners are making a difference during this crisis:
Walmart is offering space in some store parking lots for drive-thru coronavirus testing centers.
MyPillow is now manufacturing face masks for hospitals across the country.
Peloton will donate 100 Peloton bikes to hospitals and healthcare workers, selected by nomination.
Leesa pivoted its luxury mattress business to manufacture a 7-inch mattress with simplified frame, mattress protector, and pillow for hospital use.
Kendra Scott is donating 50% of all proceeds of Everlyne bracelets to the Feeding America network of food banks to nourish kids who are home from school.
FIGS has committed to donating 30,000 sets of scrubs to the hospitals most impacted by the pandemic.
Universal Standard is donating a free piece of Foundation—soft, comfortable clothing that can be worn under scrubs—to every doctor, nurse, and medical care worker who wants one.
Herman Miller reopened its West Michigan manufacturing facility to start making health care supplies.
These highlights are a small but very inspiring sample of how Affirm partners are responding to the coronavirus crisis in vital, creative ways. All of these companies redefine what it means to go beyond, even as they face business hardships. Their examples are a beacon for us all during this crisis.
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