Providing students with maximum control over their budgets
A win-win for Roger CPA Review and customers
Roger CPA Review, the premier eLearning CPA Exam review course, maintains a core belief that the key to success is enjoying what you do. Each of their learning tools has been designed with special care to foster a study process that simultaneously delivers results and enjoyment. The Roger Method is a proven teaching approach in which lectures, texts, and practice questions are broken down into highly motivating micro-lessons that simplify difficult concepts, while keeping students focused and engaged.
Roger CPA Review knew that offering a financing option was vital to making courses more accessible to both students and professionals.
“Our goal is to make our program available to all candidates, including those with a tighter budget and those who want the flexibility of paying for their course over time,” said Jessica Thumati, VP of Strategic Planning & Development. “Candidates want to pass the CPA exam and they want to use our course, which is the most effective review program. By providing them with payment flexibility, we’re able to make CPA Review more accessible to those looking to further themselves in their career.”
Partnering with Affirm just made sense
Thumati immediately began researching Affirm after hearing an interview with Max Levchin, Affirm CEO, on CNBC. “Partnering with Affirm just made sense,” said Thumati. “Their simple and transparent business model greatly complements our Company’s mission, and their innovative technology lends itself well to our product offering.”
Just as Roger CPA Review had hoped, the proof was in the results. Affirm is currently accounting for nearly 15 percent of their total sales. Affirm has also contributed to customers choosing to purchase higher price point bundled courses. By offering a financing option that’s transparent regarding how much they will owe each month, including interest, it allows for greater flexibility and control over their budgets. These results indicate that there is a strong product/market fit between Roger CPA Review and Affirm.
It’s a win-win for Roger CPA Review and customers
Affirm has been well-received by internal stakeholders at Roger CPA Review. At the end of 2016, Roger CPA’s management team met to discuss the year’s highlights and wins that have helped the company reach its goals.
“Of all the things our CEO could pick, he chose Affirm,” Thumati said. “In the past, many students would have had to put their aspirations on hold because they didn’t have the immediate financial means to invest in a quality CPA review course,” Thumati continued. “Now that easy financing is an option, CPA Exam preparation is accessible to everyone.”
Roger CPA Review is the first CPA preparation company to offer a modern financing solution to its customers. The profession has seen other attempts with claims of 0% financing, however, there has been a lack of transparency in regards to the overall financial burden to the customer, such as hidden fees and the stipulation to only purchase at the highest price points. This has resulted in the consumer having to pay hundreds of dollars more than necessary. All of Roger CPA Review’s financing options are available on all products at all price points. Since they began offering Affirm’s simple, transparent, and honest pay-over-time financing, “our students have thanked us immensely,” Thumati said.