United Kingdom Affirm Territory Terms
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Last Updated: August 1, 2025
1. Compliance.
(a) Introducer Appointed Representative. To the extent Merchantis an Introducer Appointed Representative (“IAR”) as defined by the Financial Conduct Authority (“FCA”), Merchant will comply with the IAR Agreement located at https://affirm.com/en-gb/terms/introducer-appointed-representative-agreement. Merchant will promptly notify Affirm of any changes to its status as an IAR at productlegal.uk@affirm.com.
(b) Appointed Representative. To the extent Merchant is an Appointed Representative (“AR”) as defined by the FCA, Merchant will comply with the AR Agreement located at https://affirm.com/en-gb/terms/appointed-representative-agreement. Merchant will promptly notify Affirm of any changes to its status as an AR at productlegal.uk@affirm.com.
(c) Credit Broker. To the extent Merchant is a Credit Broker (“Credit Broker”) as defined by the FCA, in addition to the representations and warranties set forth in the Merchant Agreement, Merchant represents and warrants that as of the Effective Date, Merchant is in good standing with its authorisation as a Credit Broker with the FCA. For the avoidance of doubt, if a UK business advertises regulated credit agreements, such business may be conducting credit broking activity under Article 36A of the Financial Services and Markets Act 2000 (Regulated Activities Order 2001). Merchant will promptly notify Affirm of any changes to its status as a Credit Broker at productlegal.uk@affirm.com.
2. Rescission. If, after receiving a copy of the loan agreement between Affirm and Customer, a Customer residing in the U.K. contacts Affirm to exercise their right to cancel within the applicable period following a Successful Transaction (“Rescission”), Affirm will confirm cancellation of the transaction and advise the Customer that, while no interest or other amounts are due under the loan agreement as a result of the Rescission, such Customer must either (a) repay the principal amount of the applicable loan amount directly to Affirm, or (b) return the applicable Merchant Product to Merchant in accordance with the Merchant Policies. Following Customer’s completion of (a) or (b), Affirm will reduce the principal amount of the applicable loan of the Customer to zero, and refund the amount of any applicable Down Payment to the payment instrument used to make such Down Payment. If the Customer elects option (b) above, (i) Affirm will notify Merchant of such election, (ii) Merchant will notify Affirm once the Merchant Product has been returned to Merchant, and (iii) the Payout associated with the canceled loan will be owed back to Affirm as a Payable Amount.
3. Taxes. “Payable Amount” includes any value-added, taxes as provided for in the VAT, applicable to any and all Fees.
4. Arbitration. For Disputes requiring injunctive relief, either Party may seek such injunctive relief from courts in London, United Kingdom. All other Disputes will be determined by arbitration by the International Chamber of Commerce (“ICC”) in London, with claims greater than $3,000,000 US Dollars using ICC Arbitration Rules, and claims of $3,000,000 US Dollars or less using the ICC Expedited Procedure Provisions In all arbitrations, each Party will bear the expense of its own legal costs and fees. Arbitration proceedings and information related to them will be theConfidential Information of each Party, unless the Parties otherwise agree or as limited by Applicable Law. If for any reason this arbitration clause is deemed inapplicable or invalid, both Parties waive any right to trial by jury.
5. Governing Law. The Agreement is governed by the laws of England and Wales notwithstanding any conflict of law principles; provided, however, that transactions under the Agreement may involve matters of interstate commerce, and therefore the Arbitration Act 1996 will govern arbitration matters.
